Thursday, March 5, 2009
Power to the People
Tropicana paid an S-load of money to redesign their packaging, and everyone hated it. Customers got pissed and let Tropicana know it. The result: Tropicana is changing the packaging back to the original carton.
I'm amazed by 2 things:
1. How much Tropicana paid for the redesign ($35 Million)
2. The power that customers now have
I won't get into the reasons this packaging sucks. You can see that for yourself. I'm most impressed with how quickly consumers were able to respond, and how quickly they enacted change on behalf of Tropicana (Pepsi).
People and companies are becoming more interconnected through the Internet and social media. Therefore, if you disappoint customers, they now have a forum to tell thousands of people instantly how they feel. Companies won't be able to pull their shit anymore. If I have a bad experience at a restaurant, I can spread the word through Facebook, Twitter, MySpace, a blog, whatever I want.
If you suck as a company, you're going to hear about it quickly. Dialogue between sellers and buyers is getting kicked up a notch.
*UPDATE: Sales plunged 20% after the redesign. Good thing they changed it so quickly.
Posted by Mike R. at 12:20 PM